Privacy Policy

1. Who We Are

This website is operated by WE LOVE COMPARE LTD, a company registered in England and Wales (Company Number: 16673318) with its registered office at 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE.

WE LOVE COMPARE LTD acts as the data controller for the personal data collected through this website and is responsible for determining how and why your personal data is processed.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our comparison platform and related services. It should be read alongside our Terms of Service and Cookie Policy.

Contact Our Data Protection Officer

If you have any questions about this privacy policy or our data practices, please contact us:

• Company: WE LOVE COMPARE LTD
• Address: 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE
• Contact: via email [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk, though we encourage you to contact us first so we can address your concerns.

2. Information We Collect

We collect personal data from two main categories of individuals:

Website Visitors and Registered Users

When you use our comparison platform, we may collect:

• Account Information: Name, email address, and account credentials when you register for our services
• Usage Data: Information about how you interact with our website, including pages visited, search queries, product comparisons, and browsing patterns
• Device and Technical Information: IP address, browser type and version, operating system, device identifiers, screen resolution, and referring website
• Preference Data: Products you've viewed, saved, or added to wish lists, price alerts you've set, and comparison histories
• Communication Records: Messages sent through our contact forms, customer support interactions, and feedback submissions
• Marketing Preferences: Your consent choices for receiving promotional communications and newsletters

Business Contacts

For our commercial relationships, we may collect:

• Name, job title, and professional contact information
• Business address and company details
• Communication preferences and interaction history
• Information relevant to our business relationship and service provision

Automatically Collected Information

We automatically collect certain information through cookies and similar technologies:

• Website analytics and performance data
• User journey and conversion tracking
• Affiliate marketing attribution data
• Security and fraud prevention information

3. Legal Basis for Processing

We process your personal data based on the following legal grounds under UK GDPR:

Legitimate Interests

• Providing and improving our comparison services
• Website functionality, security, and fraud prevention
• Analytics to understand user behavior and optimize our platform
• Business administration and commercial relationship management
• Affiliate marketing and commission tracking

Consent

• Email marketing and promotional communications (where you have opted in)
• Price alerts and product notifications
• Non-essential cookies and tracking technologies
• Market research and surveys

Contract Performance

• Account creation and management
• Providing requested services and customer support
• Processing and responding to your inquiries

Legal Compliance

• Compliance with tax, accounting, and regulatory requirements
• Responding to legal requests and protecting our rights
• Consumer protection and trading standards compliance

4. How We Use Your Information

We use the personal data we collect for the following purposes:

Service Provision

• Operate our product comparison platform and deliver core services
• Create and manage user accounts and profiles
• Process and respond to customer inquiries and support requests
• Provide personalized product recommendations and comparisons
• Send price alerts and availability notifications

Platform Improvement

• Analyze user behavior to enhance website functionality and user experience
• Conduct market research and gather feedback on our services
• Develop new features and improve existing ones
• Optimize search results and product recommendations

Business Operations

• Affiliate marketing and commission tracking
• Financial reporting and business analytics
• Commercial relationship management
• Legal compliance and regulatory reporting

Communications

• Send service-related notifications and updates
• Provide customer support and technical assistance
• Deliver marketing communications (with your consent)
• Conduct surveys and research (with your consent)

5. Information Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information in the following limited circumstances:

Service Providers

• Hosting and cloud infrastructure providers
• Email service providers and marketing platforms
• Analytics and website optimization tools
• Customer support and communication platforms
• Payment processors and affiliate networks

All service providers are contractually required to protect your data and use it only for specified purposes.

Legal and Regulatory Requirements

• Compliance with legal obligations, court orders, or regulatory requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities
• Consumer protection and trading standards authorities

Business Transactions

In the event of a merger, acquisition, or sale of our business, personal data may be transferred as part of the transaction, subject to equivalent privacy protections.

Affiliate Partners

We participate in affiliate marketing programs. When you click on merchant links, we may share anonymized tracking data with our affiliate partners to facilitate commission payments. This does not include personally identifiable information.

6. International Data Transfers

Some of our service providers are located outside the United Kingdom. When we transfer your personal data internationally, we ensure appropriate safeguards are in place:

• Transfer to countries with adequacy decisions from the UK government
• Use of Standard Contractual Clauses approved by UK authorities
• Certification schemes such as Privacy Shield successors
• Binding corporate rules for multinational service providers

Please contact us for specific information about international transfer mechanisms for particular services.

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy:

Account Data

• Active accounts: Data retained while account is active plus reasonable period afterward
• Inactive accounts: Data may be deleted after 3 years of inactivity with prior notice

Usage and Analytics Data

• Anonymized usage statistics: Retained indefinitely for business intelligence
• Identifiable usage data: Typically retained for 2-3 years

Marketing and Communication Data

• Marketing lists: Until you unsubscribe or withdraw consent
• Communication records: Typically retained for 6 years for business purposes

Legal and Financial Records

• Tax and accounting records: Retained for 6 years as required by law
• Legal dispute records: Retained until resolution plus applicable limitation periods

8. Data Security

We implement comprehensive security measures to protect your personal data:

Technical Safeguards

• Encryption of data in transit using SSL/TLS protocols
• Encryption of sensitive data at rest
• Secure hosting environments with regular security updates
• Access controls and authentication mechanisms
• Regular security assessments and penetration testing

Organizational Measures

• Staff training on data protection and security practices
• Data access controls and need-to-know principles
• Incident response procedures for security breaches
• Regular review and updating of security policies
• Vendor security assessments and contractual obligations

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and operate our services:

Essential Cookies

• Required for website functionality and security
• Account authentication and session management
• Load balancing and performance optimization

Analytics Cookies

• Website usage statistics and user behavior analysis
• A/B testing and feature optimization
• Error tracking and performance monitoring

Marketing Cookies

• Affiliate tracking and commission attribution
• Personalized content and recommendations
• Advertising effectiveness measurement

You can control cookie settings through your browser preferences. Disabling certain cookies may limit website functionality. For detailed information, please see our Cookie Policy.

10. Your Privacy Rights

Under UK data protection law, you have the following rights regarding your personal data:

Access and Portability

• Right of Access: Request a copy of personal data we hold about you
• Right to Portability: Receive your data in a structured, machine-readable format

Correction and Deletion

• Right to Rectification: Correct inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data in certain circumstances

Processing Controls

• Right to Restrict Processing: Limit how we use your data in specific situations
• Right to Object: Object to processing based on legitimate interests or for marketing
• Right to Withdraw Consent: Withdraw consent for processing that relies on your consent

Exercising Your Rights

To exercise any of these rights, please contact us using the details provided in Section 1. We will respond within one month and may require identity verification to protect your privacy.

Most rights are free of charge, but we may charge a reasonable fee for excessive or repetitive requests.

11. Affiliate Marketing Disclosure

Important: This website operates as an affiliate comparison platform. We may receive commissions when you click on links to merchant websites and make purchases.

Affiliate Tracking

• We use tracking technologies to monitor clicks and conversions for commission purposes
• This tracking is necessary for our business model and affiliate relationships
• We only track affiliate-related activities, not your overall browsing behavior
• Affiliate tracking data is anonymized and not linked to your personal identity

Your Choices

You can disable affiliate tracking by adjusting your cookie preferences, though this may limit some website functionality. Affiliate commissions help us provide free comparison services to users.

12. Third-Party Websites

Our platform contains links to merchant websites and other third-party sites. This privacy policy applies only to our website and services.

• Third-party websites have their own privacy policies and practices
• We are not responsible for the privacy practices of linked websites
• We recommend reviewing the privacy policies of any websites you visit
• Exercise caution when providing personal information to third parties

13. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16.

If we become aware that we have collected personal data from a child under 16 without appropriate consent, we will take steps to delete such information promptly. Parents or guardians who believe their child has provided us with personal information should contact us immediately.

14. Marketing Communications

We may send you marketing communications if:

• You have explicitly consented to receive marketing emails
• You have requested information or used our services and haven't opted out
• You have signed up for price alerts or product notifications

Unsubscribing

You can unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in any marketing email
• Updating your account preferences on our website
• Contacting us directly using the information in Section 1

Note that you may still receive service-related communications necessary for account management and customer support.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.

Notification of Changes

• Material changes will be prominently displayed on our website
• Registered users may receive email notifications of significant updates
• The "Last updated" date at the top of this policy will always reflect the most recent version

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

WE LOVE COMPARE LTD
3rd Floor, 86-90 Paul Street
London, England, EC2A 4NE
United Kingdom

Contact us via email [email protected] or support channels. We will respond to your inquiry as promptly as possible, typically within 48 hours for general inquiries and within one month for formal data protection requests.

For urgent privacy matters or data breaches, please mark your communication as "URGENT - PRIVACY MATTER" to ensure prompt attention.